Summary
A coating contractor was generating steady traffic but failing to convert it into real, paying jobs. Their campaigns attracted high volume with low intent — unqualified inquiries were draining ad spend and keeping the sales team busy with leads that never closed. The pipeline looked active on paper but produced little measurable revenue.
BlueWaveAI stepped in to rebuild the entire lead acquisition system. Using precision-targeted Meta and Google Ads, a Smart Acquisition Algorithm to filter buyer intent, and automated follow-up infrastructure, we transformed their pipeline within 60 days — delivering qualified leads ready to book, at a significantly lower cost per acquisition.
Client Information
Client
Coating Contractor (Epoxy & Concrete)
Category
Lead Generation & Paid Advertising
Channels
Meta Ads & Google Ads
Channels
Flooring / Coating Services
The Challenge
Our Strategy
Targeted Meta & Google Ads: Built high-intent ad funnels targeting homeowners and commercial property owners actively searching for flooring solutions
Smart Acquisition Algorithm: Implemented BlueWaveAI's proprietary lead scoring to filter qualified prospects from high-volume traffic.
Conversion Infrastructure: Deployed automated follow-up systems and AI-powered response tools to maximize lead-to-booking rates.
Full Funnel Tracking: Monitored the complete customer journey from ad click to closed deal for continuous optimization.
The Results
72%
increase in qualified coating project leads
38%
reduction in cost per qualified lead
3X
higher close rate from pre-qualified inbound leads
60%
more booked jobs within the first 60 days
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What platforms do you run ads on?
We primarily run ads on Facebook, Instagram, and Google Search. By targeting the platforms where property owners spend the most time, we ensure your services are seen by high-intent customers.
How do I get started with BlueWaveAI?
It starts with a Strategy Call to assess your territory. Once we confirm a fit, we handle the technical setup and creative assets, getting your first campaign live in under 10 days.
What services are included in your program?
Our all-in-one system includes lead generation ads, automated SMS/email follow-ups, and a CRM dashboard to track your pipeline. We handle the tech so you can focus on the jobs.
How do you track the ROI of your campaigns?
We use a Custom Lead Tracker that connects every unit of spend to a specific lead and closed contract. You’ll have 24/7 access to a dashboard showing your exact cost-per-lead and total revenue.
How does your Smart Acquisition Algorithm work?
Our system uses niche-specific data to identify users who are currently interested in home or industrial renovations. This minimizes "junk" leads and focuses your budget on serious inquiries.
How long does it take to get started and see results?
The setup phase takes about 1 week. Most clients begin receiving their first qualified leads within 48 to 72 hours of the campaigns going live.
What types of businesses does BlueWaveAI work with?
We exclusively work with epoxy and concrete coating companies. Our entire system — ads, follow-up automation, and conversion tools — is built specifically for this industry, which means you get a proven solution, not a generic marketing approach.
How do you ensure the leads I get are actually qualified?
We use lead-capture forms with custom questions (like project size and budget) to filter out window shoppers. Only those who meet your specific criteria are passed on to you.
Get a clear roadmap to generate qualified contractor leads and convert them into consistent booked projects.